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AboitizLand launches 3rd Ajoya project in Pampanga

ABOITIZLAND, Inc. has launched its third residential project carrying the Ajoya brand in Pampanga, banking on the area’s proximity to New Clark City.

The property developer said in a statement that Ajoya in Pampanga will cover 17 hectares in Barangay Eden, Mexico, Pampanga. The project will feature a town plaza, clubhouse, multi-purpose hall, swimming pool, and pocket parks.

AboitizLand said it will build houses inspired by the Filipino bahay na bato, but with a modern twist.

“We take pride in being proponents of modern Filipino architecture. We show this by incorporating classic Filipino elements to contemporary house designs,” AboitizLand First Vice-President of Operations Rafael Fernandez de Mesa said in a statement.

The project is targeted toward the mid-market segment, with unit prices ranging from P2.5 million to P4.2 million.

AboitizLand noted that the project is close to New Clark City, which will soon house rising businesses in the country.

The unveiling of Ajoya in Pampanga follows the launch of the 19-hectare Ajoya in Barangay Valle Cruz, Nueva Ecija and the 13-hectare Ajoya in Barangays Talaga and Estrada in Tarlac.

“With our solid credentials in Cebu for the past 25 years, we’re in a position to continue our Luzon expansion which started a few years ago,” AboitizLand President and Chief Executive Officer David L. Rafael said in a statement.

“We are proud to aggressively roll out our expansion plans to elevate the lifestyle of more Filipino families in emerging cities.”

The Aboitiz-led company also launched the 49-hectare residential project called The Villages at Lipa in Batangas earlier this month. This will be located in LIMA in Lipa-Malvar, Batangas, the company’s integrated township that houses an industrial park and outlet mall.

Aside from The Villages at Lipa, the company is also developing Seafront Residences in San Juan, Batangas. The upscale project features a beachfront, with the first phase now under construction. The company will start turning over units in the third quarter of this year.

Incorporated in 1994, AboitizLand develops residential, commercial, and industrial projects. It is part of listed conglomerate Aboitiz Equity Ventures, Inc., which also has core interests in power distribution, infrastructure, banking, food production, shipbuilding, and construction. — Arra B. Francia

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